Project Description
Action Against Hunger (AAH) developed and implemented a Product Selling and Marketing Strategy to enhance the business capacity of local entrepreneurs and community groups. The initiative aimed to equip beneficiaries with essential marketing and sales skills to effectively promote their products, identify potential markets, and improve customer relations. Through targeted training and mentorship sessions, participants gained practical knowledge on branding, pricing, and value addition to make their businesses more competitive and sustainable.
In addition, the strategy emphasized strengthening market linkages and supporting small-scale producers to access broader markets beyond their local areas. By fostering innovation and encouraging business diversification, AAH sought to improve household incomes and economic resilience within vulnerable communities. This approach not only promoted self-reliance but also aligned with AAH’s commitment to creating lasting solutions to hunger and poverty through inclusive economic empowerment.
